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Relatable Copy + Communication Frequency A study on how prompting constituent feedback helps lift campaign engagement and conversion.  Project background Year-over-year donors were allowed to modify their communication preferences for the upcoming fundraising season. Historically, email engagement and conversion have exaggerated peaks and valleys throughout a two-month fundraising campaign period during the holiday season. The goal of providing different communication frequency options was to yield better and more reliable engagement and conversion across the campaign. Creative process The goal was to empower donors to opt into a communication frequency preference and not tax staff. Donors received a primer email prompting them to indicate a communication frequency. For this study, both communication frequency options read as appealing. The primer copy, overall, was crafted to be relatable. Final results For this study, both communication frequency options read as appealing. The primer copy, overall, was crafted to be relatable. The addition of this primer email, and the overall change in brand tone, to the email solicit component of the fundraising campaign provided an overall lift in performance metrics and revenue.
This email is part of a campaign with 8 unique touches, not including segmentation variants, retargets or re-sends, or stewardship emails.
Plain Text Thank You A study on the impact of a plain text 'thank you' email as part of a holiday fundraising campaign.  Project background A study on how personalized, plain text emails thanking donors can improve brand image and lift campaign performance. All house file constituents received an email styled to look like a message from the CEO's iPhone. Historically, email engagement and conversion decreased following Thanksgiving. This slump persists until Christmas when engagement and conversion spike again. The goal of providing a simple thank you email on Thanksgiving morning was to mitigate the typical decrease in engagement. Creative process The goal was to thank constituents for their support of the organization and not solicit a gift. Donors received a personalized and brief plain text email on Thanksgiving morning. For this study, the email was informal and casual in tone. Final results The addition of this stewardship email provided a lift in email open rates in a traditionally low-performing time.
This email is part of a campaign with 8 solicitations, not including segmentation variants, retargets or re-sends. It is one of 2 additional stewardship emails sent as part of the campaign.
Drafted, coded and sent emails for stewardship, solicitation, and event promotion. These emails represent a small sampling of the overall body of work. Each year, over 100 unique email communications, from solicitations, marketing and promotions, stewardship, and more are sent to a variety of audiences.
Examples of custom coded and tailored template-based websites, microsites, and landing pages. These sites serve as a small sampling of work done over the past 5 years.
These print materials, from copy to design, were crafted for the Texas State Historical Association. These pieces are a sampling of a larger body of work created over a 4 year period. This larger body includes folders and brochures, commemorative plaques, direct mailers, flyers, packaging, and more.
These ads, from copy to design, were created for the '2016 -2017 Texas Almanac'. These are ad designs, created as requested by various departments at the Texas State Historical Association, for print in the 2016-17 Texas Almanac.
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